An eGamer journalist looks at why review scores from big sites can't be trusted in a market filled with conflicts...
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well said. Couldn't agree more. Would also want to add that with Big review sites - there's only a single pov that comes out. Like if I like RPG games, I'm either going to be soft on it or too critical. that's why aggregator sites like N4g or metacritic give you a more wholeistic view.
having said that - end of the day, it's really up to the user to make a final call based on his/her research. Don't reference just one site, I mean at $40 a game, it's not really that cheap. Given that you'd buy at least 6-7 games in a year, you'd want the best bang for your buck!
they're there to serve as a measuring yard - but do the homework before buying. check youtube, game play vids, user reviews, etc etc. and then take a call if you'd like to buy that.
there are folks, who'll buy games, just because it's there. like for example, i have a friend who's a big spiderman fan - and he owns pretty much every spiderman game that came out to date. Similarly for WWE fans, most of them just bought it - because it was well..WWE (i'm one of them too) :)
so yeah, pros and cons of big gaming site reviews - but final onus rests on the buyer. What's that saying..."Caveat emptor" :))