IGN - Trip Hawkins tells IGN that games machines are becoming “a hobby business”.
Trip Hawkins believes that console gaming is destined to be niche, a wonkish hobbyist’s enthusiasm, a sliver of the great global games market. Why is this important? Because of who Trip is, or at least, who he was.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I kind of agree with this. As much as I like consoles the casual market is getting too big and now those kind of gamers can get that light gaming experience basically everywhere which would reduce the total hardware sales of consoles.
Pity then that EA and the like didn't build for niche markets. Insisted on taking them mainstream.
Yeah, eventually mobile/PC gaming will takeover the gaming industry for simple fact that everyone has a smartphone/PC these days. It's basic logic. The PC market is bigger than that of the PS3/360/Wii/Vita/DS/3DS combined. Same deal with the smartphone market.
Really the only thing holding PC gaming back is the misconception that you need to spend thousands of dollars to play your games on high settings.
Publishers will always want to cater to the biggest markets out there...hence adding multiplayer to Dead Space 3/Mass Effect 3 in order to appeal to more consumers. The proof is in the pudding.
.....it`s not like there is anything wrong with that.
Correct me if I'm wrong but doesn't a game from that so called niche currently hold the record for most sucessful entertainment launch? When you think of all the mainstream movies that come out each year including huge names, that doesn't sound very niche to me.