170°

The 20 Worst Commercials In Videogame History

Dorkly: Videogame advertising should be almost impossibly simple: all anyone needs to hear is that it’s a videogame, it’s fun to play, and…that’s it. “Videogames are fun, you should buy this one because look how fun it is!” Nothing more is necessary. But maybe it’s because of the utter simplicity needed that marketing for videogames gets so weird – to set your videogame apart, maybe the ad should be a surreal journey into a bizarre, trippy, nonsensical world?

The answer to that question is “no, really you shouldn’t do that, that’s just confusing”, but don’t tell the gaming industry that, because they’re pretty committed to it. Here are the worst videogame commercials of all-time.

Relientk774268d ago

I remember 15. Yoshi’s Island

I saw it on TV all the time

InactiveUser4268d ago (Edited 4268d ago )

The PS3 Baby Commercial doesn't belong anywhere near #8 on an all-time worst video game commercials list. It's a pretty damn good commercial. It's just too deep for most people who can't think beyond "omg creepy baby", "now i wont sleep ima scared of Chucky".

Here's the comment I had on the YouTube video. It was the highest rated for a while (+42 currently) and probably the first sensible one.

----------------------------- ----

What does it mean?

*The 'alien'/'supernatu ral' power of the PS3 gives life to the baby.

*It reaches out and laughs like a child.

*The deranged laugh shows growing up. No longer childish.

*It gasps and tears stream down his face at the 'knowledge' or is in disbelief of the amazing visual/graphics he witnesses. (life experiences)

*The tears fade away. He is grown and accepts the truth.

*Calls it Momma (gave him life and knowledge).

It's basically showing PS3 is highly advanced&powerful or godly.

----------------------------- ----

The only thing I think is bad about it is the ///7 at the end. It's not really clear that's a date and it doesn't have the product name. The later ones had a better ending with the product name.

The whole theme of the messaging was "PLAY B3YOND" and showed off the advanced power of the PS3.

Smarter 2:13
http://www.youtube.com/watc...

Smarter Long Version 9:13
http://www.youtube.com/watc...

Rubik's Cube
http://www.youtube.com/watc...

Eggs
http://www.youtube.com/watc...

Ooze
http://www.youtube.com/watc...

MotorStorm
http://www.youtube.com/watc...

Lair
http://www.youtube.com/watc...

Baby
http://www.youtube.com/watc...

12345bnm4268d ago

@ EeJLP-
No offence but i think that's where Sony failed hard at marketing.
They should stop making TV ads that don't show anything about their product.
When normal people (non-gamers) see those ads, they're not going to say "Hmm, what could it all mean?", they're going to say "What the hell was that supposed to be?!" and forget about it after they see it.
It's the same mistake they've made with the Vita ads; the ads showed NOTHING of their new handheld. They need to shove their products into peoples faces and say "Hey, look at this, you need this, it's awesome, it's incredible, here are the games, here's what it looks like, here's the price, it's out now.
People can't buy their stuff if they don't even know that they've been released.

InactiveUser4268d ago (Edited 4268d ago )

Baby was prelaunch.. it showed the console itself coming soon. How is showing the product not showing the product?

Resistance: Fall of Man is also in the baby's eyes as they light up in awe.. as far as games goes for that particular commercial. Obviously that's not too clear, but it's also not a commercial for RFoM, it's for the console launch.

Rubik's Cube is about the Cell processing power, Eggs shows off Sixaxis controls, Ooze shows games, and obviously Lair and MotorStorm show games.

It was 1 commercial in a campaign. You don't have to show every game and every feature in one 30 second commercial.

If you did, it would look something like this:
http://www.youtube.com/watc...
Which makes sense for FedEx relating themselves to speed, but not trying to cram in every detail about your new games console.

As far a price goes, I doubt they wanted to stress the launch price of the PS3. They were showing wow this will amaze you, get out to the store to buy one if the price tag doesn't scare you off. That's why I said they should have made it more clearly a date at the end with the product name, even though pretty much everyone knew (and owned) PlayStation 1/2 already.

I think your fight's more with Surfaced below defending Scottish Alien Girl. For that I'd agree with everything you said.

MySwordIsHeavenly4268d ago

I'm rarely one to defend Xbox, but the "Life" commercial was a success. Most people LOVE that commercial. I don't understand what's bad about it. I've seen it on several "Top 10 Game Commercials" lists, as well.

MySwordIsHeavenly4268d ago

Also, the N64 commercial with the transvestite dad is funny. It's not a bad commercial. It gets the point across and entertains the target market. That's the important part.

Surfaced4268d ago (Edited 4268d ago )

Jesus christ what an idiot.

The "Mental Wealth" PlayStation commercial wasn't about a strange looking girl. You see, it was actually about what the girl said.

She talks about what makes games special, and how they are the medium of the future. She dismisses television as passe and tells people where we're headed:

"It's no longer about what they can achieve, out there on your behalf; but what we can experience, up here, and on our own time."

She's talking about interactivity. She's talking about videogames.

That commercial was one of the key influences in establishing the PlayStation's appeal to older demographics and withering the notion that videogames are exclusively for children.

It's not one of the worst commercials, it's one of the best. Along with the 'Double Life' ad, it's a reminder of the PS1's landmark status as a revolution in gaming.

I suppose you also think Apple's classic "1984" ad was terrible since it opted to be iconoclastic instead of simply saying "here's our new product, the Macintosh. It features blah blah blah and is getting rave reviews. Preorder now!"

Shame on you.

goldwyncq4268d ago

One of the best!? Seriously?

Bimkoblerutso4268d ago

I didn't know that even video game COMMERCIALS spawn their share of elitist asshats...

Pozzle4268d ago

Generally, if you have to explain what a commercial means, that means it isn't a very good commercial.

kent800820074268d ago

On the contrary, if the commercial got people discussing what it means, then it already excels at its purpose

InactiveUser4268d ago (Edited 4268d ago )

@Surfaced
Disagreed with it being a good ad for PlayStation IMO, even though you make some good points near the end. Maybe it did appeal to older demographics in the UK.

You're right Apple's 1984 has nothing to do with the product, but is still regarded as being an iconic ad.
http://www.youtube.com/watc...
But at least they're specific near the end about the product.

"Mental Wealth" barely mentions the brand/product at the end. Baby, which I defended above shows the product throughout the commercial and launch date at the end (even though it's not clear to be so; ///7).

-------------

#2 on the list Gameboy Micro is funny

MiamiACR214267d ago

PlayStation commercials are notoriously bad. With the exception of a few Kevin Butler ones, but those too got old after awhile.

Surfaced4267d ago (Edited 4267d ago )

They're notoriously abstract or conceptual. "Bad" is your opinion.

Some of the best gaming commercials never explicitly gave even a word about the product they were promoting. If nothing else, they serve to generate curiosity and establish brand identity: something that takes a lot longer to "get old" than a comedian mascot.

http://www.youtube.com/watc...

http://www.youtube.com/watc...

http://www.youtube.com/watc...

+ Show (1) more replyLast reply 4267d ago
Cyb3r4268d ago (Edited 4268d ago )

The guy on the Sega Saturn advert reminds me of Kratos

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80°

Zelda Could Introduce New Features By Bringing Back A Controversial Character

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H973d ago

Honestly I really changed my mind on Fi with the remaster because they didn't make her interrupt your gameplay every 5 seconds, that drastically changed my views on her

Inverno72d ago

Technically she's in ToTK but obviously can't take any other form than the sword she was made into. Also the companion feature has been done plenty of times in Zelda, I don't think it'll add anything new. If anything should be brought back it should be the Minish.

100°

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CrimsonIdol103d ago

Amen! A good, tight, Zelda game with a focus on dungeons and puzzles. Let people have the new style Zelda if you gotta, but let us have the OoT style games too. That's not without precedent either, the handheld 2D Zelda's in the style of A Link to the Past etc have coexisted alongside the 3D Zelda's before

FinalFantasyFanatic103d ago

As much as I like BoTW, TotK, I need my traditional Zelda games as well, I could not endlessly play the open world Zelda games, plus it's harder to keep those fresher than the traditional games.

Eidolon103d ago (Edited 103d ago )

BotW was just as fresh to the franchise as OoT was. TokT was great but the next LoZ would have to move from that formula to be fresh again. There's only so much they can do with the hardware. I think they focused too much on making the world big instead impactful. I felt the world was sort of empty and repetitive in TotK, sure there was a lot to do but no more difference a Ubisoft game..

anast103d ago

I wouldn't worry too much. Nintendo knows what they are doing.

Ristul103d ago

Wind Waker had a perfect balance of open world and a cool, well hand-crafted design. Maybe try to keep the open world but put in effort to make more memorable story driven quests and locations.

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70°

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Knightofelemia140d ago

I like it would also be cool if some created Dragon Caesar in the game I would love to watch the two going at it.