90°

id Software Wants to Borrow Valve’s ‘Half-Life 3′ Marketing Approach

There are two schools of thought when it comes to marketing a game. One requires the developer be patient and trust that the project they are working on is one that the market desires, that they will go absolutely bananas over once it is announced. The other, however, is a more community-based approach, whereby the project is allowed to evolve under the watchful eye of curious gamers, and makes several appearances at numerous press and trade events.

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joab7774275d ago

What approach is that? Let others rant and rave about a games long absence while the company pretends they don't hear you, never squashes rumors, and releases game after game and update after update after update after...for every other game that is theirs, while being silent and standoffish about said game.

Yeah, every company should use that approach, Especially activation .

joab7774272d ago

No. Actually, it would be great if activation did use the silent treatment once and a while.

Knight_Crawler4275d ago

The Gabe approach where he gets off on fanboys asking for HL EP 3.

Rumor has it that Gabe buys a tub off chocolate ice scream and rubs it all over his body while he read HL EP3 comments.

shutUpAndTakeMyMoney4275d ago

This means they would have to make pc lead platform again. console gamers don't play that. A sequel a day keeps innovation away.

kevnb4275d ago

You have to make something like half life 2 first. Its been too long since you have released a truly remarkable game.

AO1JMM4275d ago

The complete lack of marketing approach?

aliengmr4275d ago (Edited 4275d ago )

So the idea is that if they not shown RAGE off and just surprised us with it, we would have what? Not seen its flaws?

It wouldn't have mattered. On the PC, I don't see that whole mega-texture thing as any more than a gimmick. The idea was cool, but up-close the textures looked like garbage.

The game was okay. No matter what marketing approach they took, gamers were going to see RAGE in all its "okay-ness".

Their current marketing approach, of passing the blame for RAGE's failures to gamer's preconceived notions while being completely ignorant of its flaws, thus not learning what to do better the next time, has really got me worried for Doom 4.

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90°

Team Fortress: Source 2 and Portal 64 Fan Projects Shut Down by Valve Takedowns

Fan projects Team Fortress: Source 2 and Portal 64 have shut down after Valve intervened in their development.

-Foxtrot104d ago

First they open Steam up to more AI, now they are shutting down fan projects when at one time they used to support or even give the fans jobs.

Wonder what's going on with Valve at the minute.

rlow1104d ago

@Foxtrot
It’s called money plain and simple.

JEECE103d ago

I mean, that might explain the Team Fortress 2 thing, because Valve might bring that to Source 2 (though I'm not sure I'd bet on that), but I can't see how Portal 64 hurts them. If anything, it's more attention to the Portal and therefore Valve/Steam.

Giblet_Head103d ago (Edited 103d ago )

There's potential that Valve had already planned to bring Source 2 to TF2 officially after Counter Strike 2. It's been getting some renewed attention lately.

Inverno103d ago

You got Nintendo to thank for Portal64 being taken down. As for TF2, most likely it's due to the probability of Valve working on a source 2 port themselves. It's sucks but Nintendo are the biggest pricks in the business and not letting this drag out into a huge court drama is the best decision.

100°

Valve Opens the Floodgates to Allow More AI Based Games on Steam

Valve has updated its stance on AI games on the Steam storefront, allowing creators to publish AI-created games.

Droppedez104d ago

AI is just another form of slavery for our computer brethren.

Barlos103d ago (Edited 103d ago )

Hell no. I want games that have been made by creative minds who have a passion for their craft, not a bot with a penchant for plagiarism.

BrainSyphoned103d ago (Edited 103d ago )

So instead of paying for an engine and assets to create a game they are paying for an engine and assets to create a game.

290°

Valve Tells Players To Stop Inhaling Steam Deck Vent Fumes

Valve has officially warned against inhaling the Steam Deck vent fumes in an official response due to potential health hazards.

gold_drake130d ago

my god, people are so dumb these days.

shinoff2183129d ago

I read the headline to my girl and she even reacted wtf is wrong with people. People wild

Notellin127d ago

I feel bad for her that she can't read and needs you to do it for her. Keep your head up!

shinoff2183127d ago

Notellin, I've been teaching her 😘

Jin_Sakai128d ago (Edited 128d ago )

This generation is about dumb as it gets.

frostypants128d ago

Huffing things isn't new to be fair.

SavageFlamingo128d ago

This has nothing to do with generations. It’s not a stupid challenge or anything. People just happened to smell it while they were playing. The steam deck exhaust is easy to smell without even trying. Just playing it you’ll smell it in the air around you.

Felix_Argyle_Catbro127d ago

"tHiS gEErAtIoN"
It's every generation, today you just see it more clearly thanks to internet.

k2d128d ago

To be fair, I loved the smell of glue, gas and certain plastics as a kid (new disc cartridges/new hardware, anyone?)

Si-Fly127d ago

Instruction manuals for me, best smell ever 😂

crazyCoconuts128d ago

I actually take a whiff of it once in a while, it's funny that it smells so good lol

DarXyde128d ago

Tide pod fiasco all over again

Felix_Argyle_Catbro127d ago

"tHeSe DaYs"
People have been just as dumb in the past, you just see it clearly now thanks to the internet.

gold_drake127d ago

thanks for that .. insight. ha.

rlow1127d ago

Well good thing about dumb people, they play an important part in human history. How else do we know which plants, animals and foods ar dangerous? Dumb people! They pay the price so the rest of us don’t have to. Lol

FinalFantasyFanatic127d ago

Honestly, I'm not even surprised considering some of the people I come across these days, inhaling fumes would explain a lot of things.

+ Show (5) more repliesLast reply 127d ago
Knightofelemia129d ago (Edited 129d ago )

Wow people will huff anything nowadays some people just have way too much time on their hands.

Abnor_Mal128d ago (Edited 128d ago )

Another reason to love the PlayStation Portal, no chance of breathing in noxious vapors.

Get a Steam Deck they said, to which I reply, what are you high?

KwietStorm_BLM128d ago

Were you high when you typed this?

Abnor_Mal128d ago

Sorry bud no Steam Deck here.

128d ago
FinalFantasyFanatic127d ago (Edited 127d ago )

Even the Steam Deck does streaming better than the Portal (they portal is capped for streaming for some reason, whereas the Steam Deck isn't).

Neonridr127d ago

imagine pretending a glorified streaming device is better than a stand alone unit that can also, stream.

+ Show (1) more replyLast reply 127d ago
Eonjay128d ago

Stand by for the 'gaming kills' articles.
Que Halloween movie theme.

Nucleux128d ago

What does it smell/taste like?

Barlos128d ago

Better than the Switch cartridges is my guess.

Just to be clear, I've never licked a Switch cartridge, nor have I inhaled my deck's fumes.

Profchaos128d ago

Same never licked a switch cart I've always been worried more about where it's been than the taste but

Fluke_Skywalker128d ago

It smells good, that's the problem lol. When I first turned mine on I noticed it 😅
Better stop sniffing it then.

Barlos128d ago

I've had my deck for over a year, I've never been compelled to put my nose near the vent for a good lungful 😂

crazyCoconuts128d ago

I can't explain it... It smells...new

SavageFlamingo128d ago (Edited 128d ago )

Kind of like cheap bacon cooking. Even cheap bacon smells good.

+ Show (3) more repliesLast reply 128d ago
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