The year was 2009. Ads began appearing on the internet for a game called Civony, later renamed Evony. They started innocently enough – "Free Forever" one banner ad claimed while an image of a knight wielding a sword took up half the ad. Then a woman appeared. "Start your journey now, my Lord!" this ad said, an attractive woman dressed as a fairy standing to the side. Over the next few months, the ads became progressively more risqué, first featuring CGI women displaying ample bosom, proceeding to real models undressing. Eventually the medieval theme of the ads was abandoned and replaced with models in lingerie.
The internet was buzzing with criticism over Evony's advertising. Many people were upset that such sexualised images were being used to market a game, with claims being made that it was a poor Civilization clone that wasn't worth anyone's time. It was a controversial ad campaign that attracted criticism from both the game development and game playing community alike.
Evony is once again back in the media spotlight with its recent Superbowl TV ad, and credit where credit is due with it's big production values and A list celebrities they crafted a very impressive and epic piece of advertising. With stars like Jeffrey Dean Morgan (The Walking Dead), Aaron Eckhart (The Dark Knight Returns), Fan Bingbing (X-Men: Days Of Future Past) bringing recognisable faces to the campaign. With the average $5 million price tag just for a 30 second ad during the Superbowl and the multi million dollar production which is planned to span a further 11 episodes throughout the year, the developers Top Games US are certainly putting their all into "The Battle of Evony" ad campaign.
In June 2016; the Evony Gaming Company's official website was hacked resulting in the theft of data for more than 33 Million registered user accounts.
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I stopped playing early last year
People switched to real porn
That's how the women in the next Fallout should look! ;)
What happened to Huxely?
I played that game for 8 months. Good times.