20°

Media Molecule could offer third-party dev tools

UK independent might release internally-made memory monitoring tool to other studios.

Everyone knows Media Molecule is famous for its user-generated content game LittleBigPlanet - which offers an advanced level creation tool it players.

But now Media Molecule could offer tools to other developers.

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develop-online.net
180°

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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theverge.com
TOTSUKO9h ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg8h ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman8h ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

7h ago
DivineHand1257h ago(Edited 7h ago)

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty6h ago

It's simple, Roblox is profitable.

DivineHand1256h ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan5h ago

That, or he is pulling an Elop.

Tedakin4h ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer884h ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac1h ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac1h ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

60°

Gamescom latam 2024 has just announced its dynamic lineup of talks and discussions

"gamescom latam, the first Latin American edition of the biggest gaming event in the world, today is thrilled to unveiled its comprehensive program of speakers, marking a monumental milestone in Latin America's gaming landscape." - Gamescom.

470°

There's No Place For AAA Exclusivity In Gaming Industry Anymore

Exclusivity is no longer the golden goose it used to be, making the multi-platform strategy way more appealing.

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tech4gamers.com
Jin_Sakai1d 16h ago

I disagree. Then we’d have one console rule them all with no competition.

-Foxtrot1d 13h ago

No competition means no one will push themselves

Everything will feel super safe

AsimLionheart9h ago

Agreed. These articles are nothing but an attempt to pressure Sony PlayStation into committing seppuku by releasing their exclusives on Xbox. This is exactly what they did with all that crossplay pro-consumer propaganda campaign a few years back. And also tried when Xbox One announced DRM and always online. Why don't these journalists ever demand Nintendo to release their games on other platforms? That alone makes their malicious and dishonest intentions clear. Whenever MS manages to shoot themselves in the foot, they try to convince Sony to do it too just so the can absolve MS.

Cacabunga4h ago

Last gen there was no competition either and we got massive games on PS4

StormSnooper13h ago

no exclusives means no competition to provide outstanding games. It means rehashed releases that will be up to a certain standard, and take no risks because no risks are necessary or justified.

It means, games pass, and services, and microtransactions, and parceled out gaming.

darthv7213h ago

There is not really a lot of differences in the platforms as it is. Except for Nintendo who is doing their thing in the hybrid market... both Ps and XB are virtually the same. Its like Toshiba vs Panasonic for VHS VCR... both played the same tapes but one had slightly better features when it came to recording settings. Then later it was DVD players and then bluray players. all of which can play the same stuff... what sets them apart is the brand, the price and the bells and whistles.

Competition is still there. In fact, most have more than one. Maybe more if there are more people in the house.

Cockney9h ago

Completely missing the point, the difference with videogames is there is a difference, games are the difference.
A whole paragraph to say nothing, thats quite an achievement

just_looken12h ago

@jin

True but xbox might not be around console wise next gen this gen they have shown 0 reason to buy there console so next gen going game only would be in there wheel house.

Nintendo just hangs out back with crap hardware but alot of sales.

Lightning7711h ago

Weird Sarah Bond said other wise at the showcase.

just_looken10h ago

@light

They are tossing out new series consoles disc less versions at that they did not show off there next xbox consoles.

They would never say there done with consoles when tossing out a new model that would impact sales.

But saying its there last 2 years from now when the hype train is going for the ps6 would be the time that is just common sense.

When i said is true the only thing xbox console exclusive is there gamepass console games that is it everything else is on pc and or ps5

FinalFantasyFanatic7h ago

Nintendo survives on the strength of their first party titles, and I'm fine with that, they put out some great games. I just wish they weren't so stingy and didn't charge an arm and a leg for 5 year old games and ageing hardware.

neutralgamer19928h ago

When AAA games cost on average 150-200 million than there will be a lot less platform exclusives. In next 5 years many Xbox major brands will be playable on playstation and vice versa. These games are already getting released on Pc so what's another platform

Seriously some people need to get out of the console war mindset yo understand the reality of gaming buisnes in 2024 and moving forward. Spiderman 2 cost 300 million. GTA6 is rumored to cost half of billion. Halo infinite was 500 million

just_looken7h ago

That halo budget was for the slpspace engine for halo games that lasted one game then that team left lol what a dam waist.

They are also tossing a billion to gta6 even though in the trailer you can see gta 5 buildings/cars/people/signs/st ores/roads even the cars act the same was it to much to give us back gta 4 physics?

The game budget is going up but the game quality does not represent that at all

Again that gta 6 trailer no weather shown no smoke from the tires no ray tracing no proper shadows shit did not look like it was ready for 2026.

So that muliplat deal is not for the game budgets as the was not a issue in the older day's when halo had more bioms coop better mp with forge or when playstaion has more exclusive on ps3 than xbox almost beat Nintendo.

Its now all about making billions of dollars a race to the next trillion dollar company greed greed though m$ is already there.

FinalFantasyFanatic7h ago

Those Spiderman 2 development costs are so bloated, I honestly can't see where they spent the money, considering they're building upon the first game and can re-use a lot of assests.

FinalFantasyFanatic7h ago

I couldn't agree more, exclusivity isn't the issue, otherwise no one would have a reason to buy consoles (it's the reason I've only bought a Switch this gen). Its developers not reigning in their costs, the expenditure is so great and sometimes it's hard to see where they spent the money. AAA gaming developer's bad practices are causing the issues.

just_looken6h ago

So dam true You think the law would step in soon show were its all going just like starwars needing over 80million for 40min episode.

Alot must be going to hookers/blow/shrooms then there pocket

+ Show (4) more repliesLast reply 4h ago
piroh1d 15h ago

Yes, lets play Gran Turismo 7 on PC and Xbox... or Demons souls remake, or FF7 Rebirth, or FF16, or Spider man 2, or Rise of the ronin, or Stellar blade, or Astros playroom, or Bloodborne, or Horizon call of mountain, or Astro bot

Lets play Zelda TOTK on PC and Xbox... or Mario Kart, Mario party, Pokemon games, Donkey kong, Kirby, Super mario games...etc

Some journalists tend to defend Microsoft decisions with illogical arguments to show us the Xbox as a competitive platform on the demand of Mr. Spencer

Xbox - literally zero exclusives, all games on PC day one. Some of them later ported to PS, Switch

Playstation - some games ported later to PC

Switch - all first party games are exclusives

Do you see the difference?

Lightning771d 13h ago

"Playstation - some games ported later to PC"

Try most of their games on PC right now.

piroh1d 12h ago (Edited 1d 12h ago )

More likely most of PC games on PS5 right now. PC started this leakage of exclusives during PS3 era with the games like Diablo 3, TES, Doom, Wolfenstein, Half life orange box etc.

Lets play GT7 on PC while i wait till the new Doom come out day one on PS5

Crows9011h ago

Still a few missing but that wasn't his agreement...good job making it about something else.

Lightning771d 12h ago

"More likely most of PC games on PS5 right now."

Ok that's been a thing for awhile, you're deflecting. Most of Sony's games are on PC right now, these are just the facts. Fight the facts not me.

I think GT7 is one the few games that's not on PC right now. Doom is a known multiplatform game.

piroh1d 11h ago

Yes, for me as a customer its a good thing Sony putting some of old games to PC when the games stop selling. You just act like Sony going the route MS does, you dont want to hear the truth i guess. Xbox have zero exclusives and even first party Doom coming to PS5 day one, its not multiplatform developer anymore

mkis00713h ago

Most games starting from what generation? There's a lot of ps5 games and a few ps4 games...

anast10h ago

Start listing, so we can get a percentage.

Lightning771d 11h ago (Edited 1d 11h ago )

" you dont want to hear the truth i guess."

You're talkin to the wrong person.

Idc I have both platforms. Xbox games on PC doesn't bother me I don't play PC I play them on consoles. I'm not bothered by stuff like that, like you are.

"its not multiplatform developer anymore"

Wut....

piroh1d 9h ago

I own PS5, XSX and even Switch, doesnt change the fact Xbox collecting dust since i finished Forza motorsport which will be on PS5 later i bet, as every Xbox game

Lightning771d 7h ago

Every Xbox game? Then why release a new gen Xbox? Why release a new console if everything's goin over, that's what I wanna know.

piroh14h ago

Trust me, either MS doesnt know why release a new console.

Lightning7714h ago(Edited 14h ago)

"trust me"

Someone on N4g? Yeah how bout not.

Naw that's not a good reason. What you said doesn't make sense. Halo, Gears Fable etc main headliners won't be on PS. They need to sell the new console still.

piroh10h ago

What you said is not true, it is your wish only to justify Xbox purchase. I bet there will be Halo, GeoW and Fable on PS in the near future.

Lightning779h ago

https://www.playstation.com...

Also add Horizon Forbidden West and Ragnarok. Most of Sony's games this gen are on PC now. I thought y'all knew this? Extreme denial. That's leaves out GT7 and Astro Bot.

@piroh

Whats not true? Sure keep the hopium alive I guess. They need to sell consoles and by putting specifically Gears and their other titles on PS would hurt their console sales full stop and ppl would have 0 reason to pick up the new Xbox. You gotta use your head just a little bit bro.

mkis0078h ago(Edited 8h ago)

There will always be ps5 and then ps6 games not on pc at release. They will eventually make their way there, but then new games will come out to take their place as exclusives. As long a playstation developes hardware they will have exclusives of at least 1 year.

Profchaos3h ago(Edited 3h ago)

Nintendo and PlayStation not only have great systems but their exclusives often feel more creative and reach a higher level than xboxs

Despite being a huge halo fan and a gears fan during the 360 when gamepass came.about the quality was on a fast decline it's content over quality

+ Show (4) more repliesLast reply 3h ago
Einhander19721d 15h ago

Wow how surprising, no call for Nintendo to put it's games on xbox or PlayStation, or xbox to put any new games on PlayStation. And no, games from publishers they bought that were going to be on PlayStation anyway don't count.

And xbox putting games on PlayStation and Nintendo works because they have market share and their owners still buy games.

There is zero point to putting games on xbox where people don't buy anything and they only have ten percent global market share.

Third party games sell less than 20 percent of total units versus PlayStation, even less when a game is on all three platforms.

just_looken1h ago

Xbox has put games on the switch like doom and Nintendo has a mobile market

Lightning771d 14h ago (Edited 1d 14h ago )

Shawn Layden put it best. The big tent pole games are at their significance at the beginning of a gen, but a little less near the half way or end of a gen because you set the sales momentum with the best games.

That's why Xbox had momentum at the end of 2021 with Halo and Forza. All got lost in 2022 with the delay of Redfall and Starfield. While PS released Horizon and GoW in 2022 which pulled them waaaay ahead of Xbox.

The ones who say exclusives don't matter anymore are seriously wrong, dead wrong. As I said they shift the console sales momentum in your favor especially when you couple it with a major third party release l like COD. That's why in 2022 COD leading the charge that holiday for PS along side Gow an established IP was a deadly combo. Something MS did during the 360 days. Cod on top of whatever game Xbox was releasing that holiday also.

That's why they've been having tug of war with COD because it brings in money and console sales.

In all honesty Sony will see those Switch sales and probably put smaller family friendly games on the platform when they see more green from Switch, expect more of that. This is exactly how it started with Xbox. PC first, then Switch with games like Ori, 007, Cup Head, Banjo etc now PS will follow suit.

But their big game system selling games will remain exclusive (so they can sell consoles) then come to PC year later or so. Basically they'll have timed exclusives.

Chevalier5h ago

"That's why Xbox had momentum"

Lol. Nah they didn't have that really at any point. Not sure how they would even gain any at this point. Selling less than the Xbox One is pretty telling

-Foxtrot1d 13h ago

I hope it hypothetically Sony did make their games multiplatform there’s a massive outcry for Nintendo to make their games third party

Ohhhhh…yeah, they won’t will they

Whenever Microsoft does something it’s only Sony that needs to then do the same.

Bathyj13h ago

It's only when Xbox does something out of desperation that games media acts like this is the way the industry should be heading. There loser should set the agenda.

Why is that?

Aloymetal11h ago

''It's only when Xbox does something out of desperation that games media acts like this is the way the industry should be heading''
Bingo!!
Tomorrow Phil could announce that xbox is no more and all these journos and gaming media outlet will be writing pieces on how this is the best decision ever for MS and their green brand and how Sony should follow the same steps lmao.

Lightning7711h ago

What the hell were you reading when things were rumored to go full Multiplat for Xbox back in February? What positive spin and articles are you talkin about? I've seen no such thing especially on YT it was pure doom.

I swear y'all love making stuff up.

BehindTheRows8h ago

Exactly. It's ONLY when Xbox has an issue, then everyone should follow suit. The least successful console brand is not the one to follow. Ever.

Fortunately, Nintendo and Sony stick to their guns and do their own thing.

FinalFantasyFanatic7h ago

Playstation has followed Xbox's lead enough as it is, I don't want them to become more like them.

Snake Raiser6h ago

I think Sony realizes they need to hold on to exclusives. If they don't, Nintendo would be the only console worth getting. Otherwise you could play all PlayStation and Xbox games on PC. I think Sony is smart enough not to follow that strategy.

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