90°

Phil Spencer Discusses Relationship With Activision Blizzard And Problematic Studios

In an audio interview with Kara Swisher of The New York Times, head of Xbox Phil Spencer spoke on a variety of topics surrounding the Xbox brand, including his company’s response to the myriad of ongoing sexual harassment, assault, and gender discrimination lawsuits at Activision Blizzard.

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gameinformer.com
Magog888d ago

"He went on to say that Xbox’s mission isn’t about “virtue-shaming” other studios" Did he make up that term or swipe it from Twitter?

gamer7804887d ago

Sounds like a good stance honestly. If they virtue police all the studios who make games they are going to have a real mess on their hands

XiNatsuDragnel888d ago (Edited 888d ago )

Activision step up please or it'll dive in my opinion.

Christopher887d ago

Businesses aren't ethical, to begin with. You start throwing stones, everyone is going to get hit.

80°

GeForce Experience update provides support to 122 new games, Nvidia App takeover isn't here yet

A new GeForce Experience update is finally here, bringing 'optimal settings support' to 122 new games, even as Nvidia App sees development.

INMATEofARKHAM6h ago

Interesting. Diablo IV, Helldivers 2, and Forza Motorsports have been included in the app for a long time.

60°

Annapurna Interactive's Flock and Bounty Star Should Be On Your Radar | Console Creatures

Bobby writes, "Annapurna Interactive's catalogue of games includes Flock and Bounty Star."

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consolecreatures.com
GaboonViper22h ago

Annapurna are one of my favourite publishers, they always allow unique and fun ideas so desperately needed in todays generic AAA crap.

190°

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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theverge.com
TOTSUKO18h ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg18h ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman17h ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

16h ago
DivineHand12516h ago(Edited 16h ago)

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty16h ago

It's simple, Roblox is profitable.

DivineHand12515h ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan14h ago

That, or he is pulling an Elop.

DarXyde7h ago

DivineHand125,

Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 7h ago
Tedakin13h ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer8813h ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac10h ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac11h ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand1256h ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac6h ago(Edited 6h ago)

Companies in the stock exchange have to publish their data. Make some research, it is for free.

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