50°

Interview: Going Over Tales of Crestoria With Producer Tomomi Tagawa

In Siliconera's interview with Tales of Crestoria Producer Tomomi Tagawa, we learned more about the game's characters and its art.

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siliconera.com
190°

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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theverge.com
TOTSUKO15h ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg14h ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman14h ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

13h ago
DivineHand12512h ago(Edited 12h ago)

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty12h ago

It's simple, Roblox is profitable.

DivineHand12512h ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan11h ago

That, or he is pulling an Elop.

DarXyde4h ago

DivineHand125,

Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 4h ago
Tedakin10h ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer8810h ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac7h ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac7h ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand1253h ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac3h ago(Edited 3h ago)

Companies in the stock exchange have to publish their data. Make some research, it is for free.

Show all comments (18)
190°

Major Nelson is joining Unity

The Verge writes: "Larry Hryb, aka “Major Nelson,” has his next job. Following his departure from Microsoft last year, where he was a public face for the Xbox brand, Hryb will be joining Unity’s Community team, he announced on Monday."

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theverge.com
exputers19h ago

I hope they utilize him to the full.

Inverno18h ago

They put in one idiot that almost ruined them and now they add another idiot. Unity looking to eradicate themselves out of the industry.

just_looken7h ago

Yep its messed up as unity was a decent engine for indies but they just hate there userbase it seems and really hate money over there.

ElaBosak6h ago

Why? what's wrong with this guy? What did he do?

RhinoGamer8817h ago

Larry is a gaming guy, XBOX, Unity makes a causal game engine...what does he promote?

darthv7216h ago

Wonder if he will just be flipping switches for them?

Show all comments (11)
130°

Sakurai Completes Final YouTube Video Amidst Next Super Smash Bros Game Rumors

Super Smash Bros creator Masahiro Sakurai has finished recording his YouTube video series amidst rumors of a new entry in the series.

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twistedvoxel.com
ZeekQuattro2d ago

New Super Smash Bros. Ultimate Deluxe.